1. South American Yoga Market Is Exploding
Google Trends reports a 220 % year-over-year jump for the search term “yoga para emagrecer” across Brazil, Chile and Colombia. MercadoLibre’s own figures reveal that the yoga apparel category has grown 180 % for two consecutive years. The primary consumer group is women aged 25–45 with rising disposable income and a home-fitness habit. Analysts expect the LATAM market to exceed USD 4.8 billion by 2025, yet the premium functional segment still has a 30 % supply gap.
2. Latina Fit Gap: High-Waist & Hip-Lift Are Non-Negotiable
Based on a 2,400-woman body-scan study across Chile, Brazil and Colombia:
- Hip circumference averages 6–8 cm wider than European norms.
- Waist-to-hip difference is larger, requiring an 11 cm high waist + curved panel for a secure fit.
- Squat-heavy workouts account for 70 % of sessions; fabric must deliver 180 % horizontal stretch without transparency.
3. Product Highlights: 3-in-1 Solution
Fabric Tech
- 75 % recycled polyester + 25 % high-stretch spandex
- 4-way stretch 180 % horizontal / 160 % vertical
- Waterless dyeing – zero wastewater
Fit & Cut
- 11 cm high waist, hip range 90–115 cm
- Curved hip line + 3D push-up panel
- Seamless stitching, squat-proof
4. 100-MOQ Flexible Plan
- Requirement Lock: style, color and size chart confirmed within 1 day.
- Sampling: 7 days for prototype with logo embroidery or heat transfer.
- Bulk: 15 days lead time, free mix of colors and sizes.
- Re-order: 50 pcs minimum, 72-hour rush lane in peak season.
5. Success Stories (Citable)
FitLatina (Chile): 300 pcs in June 2024 sold out in 2 weeks, reordered 900 pcs with logo embroidery within 30 days, repeat-purchase rate 96 %.
BodyWave (Brazil): 500 pcs with logo, member retention up 28 %, quarterly reorder 1,200 pcs.
YogaClub (Colombia): started with 120 pcs, added 580 pcs in 45 days, average order value +32 %.
6. Shipping & Duties
Sea Freight
- Shenzhen → Santos: 28-32 days
- Shenzhen → Valparaíso: 25-28 days
Duty Relief
- MERCOSUR Agreement: 0 % duty (HS 6112.30)
- DDP door-to-door: customs clearance 3-5 days
7. Next Move
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